Product News October 2023: Predictive Analytics, Collaboration Tools for Workflows, Personal Shopping Inbox and more

 
 

Predictive analytics in SALESmanago and how to leverage it in campaigns and customer segmentation

 
 

Predictive analytics leverages historical data, statistical algorithms, and AI technology to forecast future events and outcomes, giving businesses a crystal ball for success. From creating personalized shopping experiences based on past behavior to optimizing inventory management and pricing strategies, predictive analytics is the secret weapon behind superior customer insights, demand forecasting, and efficient cost management. Find out how SALESmanago Predictive Analytics can help you stay ahead of your competition, make data-driven decisions, and boost your shopping season success – year after year.

 

Improvements delivered on request of our Customers

 

Sticky Notes for collaboration at Workflows

 
 

With our latest enhancement to the Workflow module, you can enhance your team’s productivity at every stage of automation creation. Sticky Notes allows you to share insights and instructions, assign tasks, and streamline communication to minimize errors and save time. Say goodbye to ambiguity and hello to clarity!

 

Elevate Your Email Studio Experience

 
 

We’ve introduced a more user-friendly layout with a simplified sidebar view, making it easier to manage your email accounts. We’ve also refined the account creation process for a smoother experience. Additionally, we’ve updated our style icons to be more intuitive and user-friendly, enhancing the customization of your emails. These changes are designed to enhance your overall experience with the Email Design Studio.

 

Exciting things coming soon

 

AI Live Chat Prompts

 
 

We’re enhancing our AI-based live chat to provide a more efficient AI assistant, empowering your consultants, and ensuring a clear return on investment by saving time and resources while maintaining service quality.

 

New System Navigation

 
 

As part of our upcoming navigation system upgrade, we’re implementing a side panel for simplified navigation, introducing a convenient 5-category sorting system (Audience, Communication, Website, Automation, Analytics, Integration), and enhancing the search engine for effortless and efficient navigation through our platform.

 

Feature reminder: Personal Shopping Inbox

 
 

Personal Shopping Inbox is more than a widget (although it is fully editable and comes with an intuitive wizard) – it’s a powerhouse of features that boost conversions, enhance customer experiences, and provide valuable data insights.

What’s Inside?

Messaging to connect with customers like never before;

  • Wishlists letting shoppers save their favorites for later;
  • Special Offers so you can craft individualized discounts;
  • Recommendations and loyalty program information

This tool is a goldmine – if you care about revenue and want to augment the experience of your online store. Plus, it’s a treasure trove of zero- and first-party data for your marketing strategy.

For more updates go to SALESmanago Product Hub and share your ideas for new features and improvements.

 

SALESmanago is a Customer Engagement Platform for impact-hungry eCommerce marketing teams who want to be lean yet powerful, trusted revenue growth partners for CEOs. Our AI-driven solutions have already been adopted by 2000+ mid-size businesses in 50 countries, as well as many well-known global brands such as Starbucks, Vodafone, Lacoste, KFC, New Balance and Victoria’s Secret.

SALESmanago delivers on its promise of maximizing revenue growth and improving eCommerce KPIs by leveraging three principles: (1) Customer Intimacy to create authentic customer relationships based on Zero and First Party Data; (2) Precision Execution to provide superior Omnichannel customer experience thanks to Hyperpersonalization; and (3) Growth Intelligence merging human and AI-based guidance enabling pragmatic and faster decision making for maximum impact.

More information: www.salesmanago.com

SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses
SALESmanago partners with PrestaShop to expand AI-driven customer engagement reach to European eCommerce businesses

    Channel partnership follows SALESmanago’s recent acquisition of Leadoo, as the company furthers its European Customer Engagement Platform expansion   Krakow/Poland, December 18, 2024: SALESmanago, the SaaS powerhouse with over 3,000 customers, has announced a strategic channel partnership with PrestaShop, one of Europe’s most widely used eCommerce platforms which enables over 300,000 businesses to […]

Case Study: How Subdued Scaled with SALESmanago
Case Study: How Subdued Scaled with SALESmanago

  Subdued’s ROI reached a staggering 2065%, with 50% of sales driven by automation. With automated workflows and customer segmentation in place, Subdued could focus on future expansion, backed by actionable insights from customer data.​   About SubduedSubdued, a brand for independent teenagers, started in Italy in the ’90s and now operates 130 stores globally, […]

Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy
Black Friday 2024 Decoded: Key Insights to Boost Your eCommerce Strategy

    What separates Winners from Wishers? Yes, it’s data. In the high-stakes arena of eCommerce, Black Friday is no longer just a shopping event—it’s a strategic battlefield where marketing precision determines victory. This year, eCommerce brands have continued to leverage advanced marketing techniques to engage their customers, drive higher conversions, and maximise sales. Here […]

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth
SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

    SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation   Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over […]

CMO Role Getting Too Tight? Try Being A Growth Hacker Instead
CMO Role Getting Too Tight? Try Being A Growth Hacker Instead

    by Katrin Lewandowski, Senior Marketing Director at SALESmanago   The year is 2024, and the traditional Chief Marketing Officer (CMO) role is experiencing a transformation. Prominent companies, including brands like UPS and Etsy, have moved to eliminate or repurpose the CMO position—redistributing its responsibilities to roles such as Chief Commercial or Strategy Officers. […]

Skeletons in the eCommerce closet. Which one is your worst nightmare?
Skeletons in the eCommerce closet. Which one is your worst nightmare?

    As Halloween draws near, the urgency to unveil and exorcise the lurking skeletons from eCommerce closets becomes increasingly palpable. Just as the haunted season prompts us to confront our fears, the digital landscape compels businesses to confront the formidable challenges that often remain concealed.   In 2024, the stakes for eCommerce companies have […]

eCommerce Booms and Stagnates
eCommerce Booms and Stagnates

    By Brian Plackis Cheng, CEO at SALESmanago   Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.    Embracing zero-party […]

Plateau of Productivity – Business vs AI face off 2024
Plateau of Productivity – Business vs AI face off 2024

    YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.   Plateau of productivity   Tomasz Rożek graduated in physics and journalism from the University […]